Little sleep, lots of coffee, and plenty of adrenaline. It was a whirlwind three days for nine Ithaca College journalism students who covered the South Carolina Republican Presidential Primary for NBC News. My colleague James Rada and I coordinated the project. We also had a blast!
Our team provided content Feb. 18-20 for the network’s broadcast, digital, and social media platforms. We even took over NBC News’s Snapchat and NBCBLK’s Instagram. Students got a real lesson in how to cover a major news event for multiple platforms. They stepped up to the plate under tight deadlines, working with producers and correspondents based in New York and on the ground in South Carolina.
This is the third time our journalism department has teamed up with NBC News. Students traveled to Washington, D.C. in 2013 for the 50th anniversary of the March on Washington, providing video that was used on the weekend edition of NBC Nightly News and PBS. Last year, students reported on the 50th anniversary of the Selma to Montgomery March for NBC News and BuzzFeed.
Reports from South Carolina Campaign Trail
- Footage shot by students was included in two stories on NBC Nightly News weekend: South Carolina’s ‘Lost Voters’ Could Explain Record Primary Turnout and Cruz Makes Late South Carolina Surge Within Striking Distance of Trump
- A multimedia story by students was featured on the NBCBLK website: What Do Young Voters Want? A Snapshot From South Carolina
- Students also contributed to a second story for NBCBLK: Dem Party Chair Works to ‘Engage and Energize Young Voters’ in SC
- Students took over NBC News’s Snapchat account and the NBCBLK Instagram account for a day