Little sleep, lots of coffee, and plenty of adrenaline. It was a whirlwind three days for nine Ithaca College journalism students who covered the South Carolina Republican Presidential Primary for NBC News. My colleague James Rada and I coordinated the project. We also had a blast!

Our team provided content Feb. 18-20 for the network’s broadcast, digital, and social media platforms. We even took over NBC News’s Snapchat and NBCBLK’s Instagram. Students got a real lesson in how to cover a major news event for multiple platforms. They stepped up to the plate under tight deadlines, working with producers and correspondents based in New York and on the ground in South Carolina.

This is the third time our journalism department has teamed up with NBC News. Students traveled to Washington, D.C. in 2013 for the 50th anniversary of the March on Washington, providing video that was used on the weekend edition of NBC Nightly News and PBS. Last year, students reported on the 50th anniversary of the Selma to Montgomery March for NBC News and BuzzFeed.

Reports from South Carolina Campaign Trail