CONTACT
Email: anthonyadornato@gmail.com
Twitter: twitter.com/anthonyadornato
LinkedIn: linkedin.com/in/anthonyadornato
Office: (315) 443-6173
EDUCATION
University of Missouri – Columbia, Missouri
The Missouri School of Journalism
M.A., Journalism-Media Management, May 2012
Thesis: A Digital Juggling Act: A Case Study of New Media’s Impact on the Responsibilities of Local Television Reporters
Syracuse University – Syracuse, New York
S.I. Newhouse School of Public Communications
B.S., Broadcast Journalism/Minor: Spanish, December 1999
Dean’s Scholarship, 1996-1999
TEACHING EXPERIENCE
Syracuse University, S.I. Newhouse School of Public Communications
Part-time Faculty, Broadcast and Digital Journalism, January 2012-present
Graduate course: News Reporting II
Undergraduate course: Television and Digital News Reporting
Utica College (NY)
Adjunct Lecturer, Public Relations and Journalism, Spring 2012
Undergraduate course: Broadcast News Writing
PROFESSIONAL EXPERIENCE
Syracuse University – Syracuse, New York
Director of Communications, Burton Blatt Institute, November 2010-present
• Create and implement Institute’s first strategic communications plan across its offices in Syracuse, Atlanta, and Washington, DC
• Manage and oversee external communications, engaging national and international audiences through use of traditional and digital/social media
• Manage the design, development, and launch of Institute’s new website
• Create and launch award-winning annual magazine for Institute
• Garner attention for Institute in regional and national media outlets
Colgate University – Hamilton, New York
Manager of Media Communications, October 2007-October 2010
•Elevated the presence of the university by securing publicity in local/national news; served as spokesperson
• Counseled president and senior staff on a range of issues
•Developed results-driven communications plans for university departments and events
•Wrote and edited content for web and print publications
• Oversaw digital media component of public relations plan, including use of social media for campus events and by university departments
•Co-managed student-supported digital media center
•Advisor to student news operation; supervised student writers and trained videographers
•Produced video feature stories for university website and marketing campaigns
•Contributed to web-based news operation that includes the use of interactive blogs, video, podcasts, and student/faculty testimonials and features
WSTM-TV – Syracuse, New York
Anchor/Reporter, May 2003-September 2007
General Assignment Reporter, May 2001-May 2003
• Anchored the top-rated morning news in the market
• Lead reporter on region’s major stories related to business, government, and education
• Contributed to station’s digital media platforms
• Supervised editorial content and accuracy of scripts for ‘Today in Central New York’
• Worked with marketing department to develop and execute strategies for increasing viewership
WUTR-TV – Utica, New York
Anchor/Multimedia Reporter/Producer, October 2000-April 2001
• Anchored and produced weekend newscasts
• Duties also included taping, writing, and reporting for broadcast and online platforms
WWNY-TV – Watertown, New York
Multimedia Reporter, July 2000-September 2000
• Responsible for taping, editing, and writing news reports
WTVH-TV – Syracuse, New York
Assignment Editor/Writer, May 1999-May 2000
• Pitched story ideas to news managers
• Supervised news coverage and assigned reporters
HONORS AND AWARDS
Ava Digital Award, 2013 Gold Award for Burton Blatt Institute website redesign
MarCom Award, 2012 Platinum Award for Snapshots of Impact annual magazine
MarCom Award, 2012 Honorable Mention for redesign of Burton Blatt Institute website
Hermes Creative Award, 2012 Platinum Award for Snapshots of Impact annual magazine
The Syracuse New Times, 2005 Best of Syracuse Award
The Hearst Foundation Journalism Awards Program, Semi-Finalist, 1999
Dean’s Scholarship, 1996-1999
REFEREED CONFERENCE PAPERS
Adornato, A. (2012). A Digital Juggling Act: New Media’s Impact on the Responsibilities of Local Television Reporters. Paper presented at the annual conference of the Association for Education in Journalism and Mass Communication, Chicago, IL.
INVITED PRESENTATIONS
• “Reporting in a multimedia environment” guest lecture, Morrisville State College (NY)
• Various guest lectures about multimedia reporting to broadcast journalism students at the S.I. Newhouse School of Public Communications
• Multimedia writing video tutorial for Colgate students and faculty (available online)
• Media training for Colgate University executives and Community Action Partnership staff
• Group leader for a discussion with Colgate University Institutional Advancement department about effective communications for alumni events
• Moderator, Drug Enforcement Administration forum about predatory drugs
IN THE MEDIA
Quoted in “Your Professor, Your Computer, and You,” U.S. News & World Report
(2011). Discussed online education and the use of emerging technologies.
Quoted in “All Inclusive: The Burton Blatt Institute advocates for the under-represented disabled,” The Student Voice (2011). Spotlighted media portrayal of disability.
Quoted in “Making learning technologies accessible to all,” Examiner (2011).
Video profiles featured in “Google Maps Mashup + Colgate University = Yearbook 2.0,” Mashable (2010).
PROFESSIONAL MEMBERSHIPS AND SERVICE
Association for Education in Journalism and Mass Communication
•Reviewer, 2013, Research Papers for the Electronic News Division of the AEJMC Southeast Colloquium
Broadcast Education Association
Council for the Advancement and Support of Education
•Judge, 2012, Accolade Awards for Best Magazine
International Communication Association
•Reviewer, 2012, Research papers for the Communication Law and Policy Division of the ICA Annual Conference
Online News Association
Public Relations Society of America
Society of Professional Journalists
Syracuse Press Club
SKILLS
Avid Media Composer and Pro Tools, Adobe Premiere, Final Cut Pro, iMovie
Web publishing and content management
Social media platforms (personal blog: Making Sense of A New Media World)
Associated Press writing style
Associated Press electronic news production system (ENPS)
Cision and Vocus public relations and marketing software
COMMUNITY SERVICE
Say Yes to Education
40 Below Marketing Task Force
Big Brothers Big Sisters Bowl for Kids’ Sake, 2007 Honorary Chairperson
Catholic Charities Youth Mentor
Book Breaks Literacy Partner
