You knew it wouldn’t take long for pranksters to start creating Twitter accounts using the names of well-known companies or high-profile figures.
As The Chronicle of Higher Education reported, some Twitter users who thought they were following college presidents have been duped. Celebrities, as you might expect, are also being impersonated on Twitter.
One microblogger, claiming to be Georgetown’s president, wrote that his face was tired from all the “fake-smiling” during graduation events. This is yet another reason why PR professionals should monitor what’s being said about their institutions on social media sites.
No, there isn’t a need to respond to every little thing written about your company. But, there are certain cases in which it would probably be in your organizations best interest to take action.
Twitter is taking steps to correct the problem by adding Verified Accountsto reduce the chances of fake Twitter accounts being mistaken as real ones. A badge will appear on any account that has already been vetted by Twitter and shown to be owned by the correct person.