It’s not just journalists who should take pause to reflect on the contributions of Walter Cronkite. All communications professionals can learn a valuable lesson from Cronkite’s matter-a-fact style, a signature of a truly credible man.

A 1973 U.S. poll named him “The Most Trusted Man in America.”

So, how do you get people to trust you and your message? A recent posting on PRSA.org indicates what communications professionals can take away from Cronkite’s approach:

• Know a little bit about a lot of different things.
• Seek out the truth and then to tell the full story.
• Honesty, selflessness and integrity will remain relevant for years to come.