An article in Nonprofit Business Advisor explores nonprofits’ use of Facebook in their marketing and public relations efforts. Facebook recently made changes to the algorithm that controls the number of posts people who ‘like’ a page can see. For example, if you ‘like’ the page of a nonprofit, all of the organizations’ posts may not show up in your news feed. In this article, I give my take on the changes and offer advice to nonprofits.
Quoted in story about Facebook’s promoted posts