The need for companies to get in the social media mix

Companies that aren’t jumping into the social media mix are making a mistake — wasting a big opportunity to reach out to audiences. Glossy publications with posed pictures and carefully scripted messages have dominated the traditional marketing landscape. But, now folks want more than that. With countless places to turn for information, particularly the personal, unedited nature of blogs and [&hellip

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The “older” face of Facebook

Where will the “young” crowd go now that Facebook is attracting an “older” generation of users? Will they bolt for a hipper social networking site; one where adults aren’t allowed? New research indicates that users of Facebook, which once only allowed college students to join, are getting much older. And, at a very fast rate. Analytics company iStrategyLabs has examined [&hellip

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Twitter imposters

You knew it wouldn’t take long for pranksters to start creating Twitter accounts using the names of well-known companies or high-profile figures. As The Chronicle of Higher Education reported, some Twitter users who thought they were following college presidents have been duped. Celebrities, as you might expect, are also being impersonated on Twitter. One microblogger, claiming to be Georgetown’s president, [&hellip

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Bloggers vs Mainstream Media

While most blogs remains relatively unknown, there’s little denying nowadays that a number of high-profile bloggers are getting noticed – and not just in the blogosphere. For example, Huffington Post and Instapundit are two blogs that are actually challenging the mainstream media. Not only are these blogs attracting more and more readers, newsmakers now consider them legitimate sources of news. [&hellip

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Flying solo in the field

2009 A follow-up to my last blog post about one-man-band reporting, which isn’t going away anytime soon. In fact, since it’s becoming more of the norm, reporters who are used to having a photographer are now trying to navigate flying solo. Especially, when it comes to breaking news. I recently came across a write-up from The Coaching Company with tips [&hellip

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Think before you Tweet

2009 Perhaps someone needs to write a guide for the correct conduct when posting tweets. We’ve heard about netiquette. What about Twittiquette? Twitter and other social media are powerful tools for spreading your voice and connecting with folks around the world. But, in certain circumstances, “think before your tweet.” Not everything that crosses your mind is appropriate for the microblog. [&hellip

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Theory behind jumping on the new media “bandwagon”

2009 So have you jumped on the Twitter or blogging bandwagon yet? Are you an early adopter of new technology or “a laggard?” A slacker as I like to call them. There’s a theory that helps to explain how new innovations are adopted. I know, you’re probably thinking: “Theory? Boring!” But, hear me out on this. Diffusion of innovations, established [&hellip

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Twitter emerges as important tool during Iranian media crackdown

2009 For all of those Twitter naysayers (you know who you are), let’s not underestimate the purpose or power of the microblog. Taking a look at what’s happening right now in Iran might just change your mind and make you a Twitter believer. Following Friday’s Iranian presidential elections, Twitter has become one the most important tools for information. During the [&hellip

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Twitter as the new Tipsline?

2009 Remember when viewers were encouraged to call the station’s Tipsline? At WSTM in Syracuse, it was a phone resembling something out of the ‘50s that sat next to the assignment desk. And, yes, it rang from time to time. But, nowadays most news tips from viewers come in via e-mail. With the birth, or should I say outburst, of [&hellip

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Looking to the past to explain the future

2009 Yes, I know, you’ve heard plenty about how we’re in the midst of a dramatic communications revolution, thanks to the birth of the Internet and new media. Journalists, advertisers, and public relations folks are attempting to figure out how to use all the new tools — blogs, Facebook, Twitter, etc. — in order to capture an increasingly fragmented audience [&hellip

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