Companies that aren’t jumping into the social media mix are making a mistake — wasting a big opportunity to reach out to audiences. Glossy publications with posed pictures and carefully scripted messages have dominated the traditional marketing landscape. But, now
The “older” face of Facebook
Where will the “young” crowd go now that Facebook is attracting an “older” generation of users? Will they bolt for a hipper social networking site; one where adults aren’t allowed? New research indicates that users of Facebook, which once only
Twitter imposters
You knew it wouldn’t take long for pranksters to start creating Twitter accounts using the names of well-known companies or high-profile figures. As The Chronicle of Higher Education reported, some Twitter users who thought they were following college presidents have
Bloggers vs Mainstream Media
While most blogs remains relatively unknown, there’s little denying nowadays that a number of high-profile bloggers are getting noticed – and not just in the blogosphere. For example, Huffington Post and Instapundit are two blogs that are actually challenging the
Flying solo in the field
2009 A follow-up to my last blog post about one-man-band reporting, which isn’t going away anytime soon. In fact, since it’s becoming more of the norm, reporters who are used to having a photographer are now trying to navigate flying
Think before you Tweet
2009 Perhaps someone needs to write a guide for the correct conduct when posting tweets. We’ve heard about netiquette. What about Twittiquette? Twitter and other social media are powerful tools for spreading your voice and connecting with folks around the
Theory behind jumping on the new media “bandwagon”
2009 So have you jumped on the Twitter or blogging bandwagon yet? Are you an early adopter of new technology or “a laggard?” A slacker as I like to call them. There’s a theory that helps to explain how new
Twitter emerges as important tool during Iranian media crackdown
2009 For all of those Twitter naysayers (you know who you are), let’s not underestimate the purpose or power of the microblog. Taking a look at what’s happening right now in Iran might just change your mind and make you
Twitter as the new Tipsline?
2009 Remember when viewers were encouraged to call the station’s Tipsline? At WSTM in Syracuse, it was a phone resembling something out of the ‘50s that sat next to the assignment desk. And, yes, it rang from time to time.
Looking to the past to explain the future
2009 Yes, I know, you’ve heard plenty about how we’re in the midst of a dramatic communications revolution, thanks to the birth of the Internet and new media. Journalists, advertisers, and public relations folks are attempting to figure out how