I recently presented “Too Good to Be True?” at the BEA (Broadcast Education Association) Ignite session in Las Vegas. BEA Ignite shares the best enterprise ideas for the classroom. You can view all the Ignite presentations here. This group exercise
An article in Nonprofit Business Advisor explores nonprofits’ use of Facebook in their marketing and public relations efforts. Facebook recently made changes to the algorithm that controls the number of posts people who ‘like’ a page can see. For example,
Despite the seismic changes fueled by the Internet, and exacerbated by the economic downturn that led to the further erosion of advertisers, mainstream media–management as well as rank and file–have been late to adapt to change. Although journalists typically pride
There are a number of ways job seekers can improve their social media profiles to ensure they stand out (in a positive way!) to potential employers. I share the following tips with my students before they go on the job
The MarCom Awards released its list of 2012 winners. I’m thrilled the judges recognized two projects I’ve spent considerable time getting “off the ground.” The 2012 issue of Snapshots of Impact, the annual magazine of the Burton Blatt Institute at
Conversations about the future of journalism often focus on the demise of the industry. I do not argue with the fact that the industry is undergoing a dramatic transformation, an uncertain future. Digital media has allowed a once passive audience
I recently learned that my research paper has been accepted for presentation at the Association of Education in Journalism and Mass Communication (AEJMC) annual conference. My research focuses on journalists’ adoption of new media and the resulting impact on their job
A study published in the July 2012 issue of the journal Family Relations is the first to investigate new parents’ use of Facebook. The results are not all that surprising. If you spend even a small amount of time on
As the quieter summer months take hold, with another academic year behind us, this is the perfect time for reflection. Looking back at what was accomplished always seems to put the daily grind into perspective. One of the great joys
Thanks to the recent case involving a blogger who was ordered to pay $2.5 million to an investment firm she wrote about, the evolving debate about bloggers as journalists rages on. The judge in the case ruled Crystal Cox is