An article in Nonprofit Business Advisor explores nonprofits’ use of Facebook in their marketing and public relations efforts. Facebook recently made changes to the algorithm that controls the number of posts people who ‘like’ a page can see. For example,
How do traditional media remain relevant amid all the changes?
Despite the seismic changes fueled by the Internet, and exacerbated by the economic downturn that led to the further erosion of advertisers, mainstream media–management as well as rank and file–have been late to adapt to change. Although journalists typically pride
Improving your social media brand
There are a number of ways job seekers can improve their social media profiles to ensure they stand out (in a positive way!) to potential employers. I share the following tips with my students before they go on the job
MarCom Awards for magazine, new website
The MarCom Awards released its list of 2012 winners. I’m thrilled the judges recognized two projects I’ve spent considerable time getting “off the ground.” The 2012 issue of Snapshots of Impact, the annual magazine of the Burton Blatt Institute at
Reflections from #AEJMC12: Don’t lament the dying of the old way
Conversations about the future of journalism often focus on the demise of the industry. I do not argue with the fact that the industry is undergoing a dramatic transformation, an uncertain future. Digital media has allowed a once passive audience
Chicago-bound for journalism education conference
I recently learned that my research paper has been accepted for presentation at the Association of Education in Journalism and Mass Communication (AEJMC) annual conference. My research focuses on journalists’ adoption of new media and the resulting impact on their job
New parents’ Facebook use not surprising
A study published in the July 2012 issue of the journal Family Relations is the first to investigate new parents’ use of Facebook. The results are not all that surprising. If you spend even a small amount of time on
Students and ‘aha’ moments
As the quieter summer months take hold, with another academic year behind us, this is the perfect time for reflection. Looking back at what was accomplished always seems to put the daily grind into perspective. One of the great joys
Bloggers are journalists — in some cases
Thanks to the recent case involving a blogger who was ordered to pay $2.5 million to an investment firm she wrote about, the evolving debate about bloggers as journalists rages on. The judge in the case ruled Crystal Cox is
New Media — Don’t Lament the Dying of the ‘Old Way’
The State of the News Media report drives home what we in the communications industry, whether we like it or not, already know: new media provides countless channels for people — who traditionally turned to newspapers, television, and radio for